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Creator Business Program

💼 Creator Business

Turn content creation into a sustainable business. Monetization, marketing, SEO, operations, scaling, team building, and eventually running your own agency or studio.

Start Semester 1 →
1
Foundations
Figure out who you are and what you're building.
21 credits
Core (Required)
Your starting point. Explore content formats, find your niche, and understand the creator economy.
Core
Color theory, typography, layout, and visual hierarchy.
Core
Write clearly for the internet. Sales copy, email, and persuasive writing fundamentals.
Core
Build your business identity. Define your voice, visual brand, and market positioning.
Core
Essential business tools: spreadsheets, project management, analytics, and automation.
Core
Mental health basics. Boundaries, burnout prevention, and sustainable work habits.
Wellness
Recommended Elective
Creative ideation, market research techniques, and spotting opportunities.
Recommended
2
Building Skills
Start creating content and understanding platforms.
24 credits
Core (Required)
Structure, pacing, and writing content that converts. Ad scripts, pitches, and sales pages.
Core
Create marketing materials, ad creatives, and branded graphics.
Core
WordPress, landing pages, and managing content at scale.
Core
Communication, time management, client relations, and professional conduct.
Core
Managing emotional boundaries with clients, fans, and business partners.
Wellness
Business Track Electives (Pick 3)
Understand platform economics. Revenue splits, audience ownership, and diversification.
Business Track
Maximize ROI on every piece of content. One idea, multiple formats, multiple revenue streams.
Business Track
Adapt content for each platform's audience, format, and algorithm.
Business Track
3
Growing Your Presence
Build an audience and your first revenue streams.
24 credits
Core
SEO, content marketing, and building organic traffic. The foundation of free customer acquisition.
Core
Social media strategy, content calendars, and platform-specific growth tactics.
Core
Design content series that build audience loyalty and recurring engagement.
Core
HLTH-301Stigma Navigation3 cr
Handling stigma, banking challenges, payment processor issues, and professional identity.
Wellness
Business Track
Revenue analysis, audience economics, and business strategy for cam platforms.
Elective
Subscription economics, churn analysis, and maximizing fan platform revenue.
Elective
Pricing strategy, catalog management, and passive income from clip stores.
Elective
Per-minute economics, listing optimization, and revenue maximization for audio platforms.
Elective
4
Monetization & Business
Build a real, diversified creator business.
24 credits
Core
Every revenue model available to creators: subscriptions, tips, PPV, commissions, merch, digital products, services.
Core
Taxes, bookkeeping, LLCs, separate business accounts, and financial planning for creators.
Core
Advanced content strategy, keyword research, and SEO as a growth engine.
Core
Paid advertising, retargeting, ROAS analysis, and scaling ad spend profitably.
Core
Negotiation, contracts, NDAs, and managing business relationships professionally.
Core
Managing irregular income, building reserves, and financial psychology for entrepreneurs.
Wellness
Business Track
Systems, processes, and automation for scaling beyond solo operation.
Business Track
Manage content, audiences, and revenue across 5+ platforms simultaneously.
Business Track
5
Advanced Operations
Optimize, automate, and scale your business.
24 credits
Core
CEO time management. Prioritization frameworks, delegation, and working ON the business not IN it.
Core
Automate posting, invoicing, analytics, and content distribution across platforms.
Core
Quality control systems, brand consistency, and managing content production pipelines.
Core
Understand the tech behind your platforms. Enough to hire developers and evaluate builds.
Core
Sustaining a business for years. Pivot strategies, reinvention, and avoiding founder burnout.
Wellness
Business Track
Hands-on, repeatable monthly bootcamp. Build your persona, plan 4 weeks of content, generate AI captions, and start posting — all inside exoCreate.
Business Track 🔁 Repeatable
Revenue analytics, funnel optimization, A/B testing, and data-driven business decisions.
Business Track
Partnerships, cross-promotion, affiliate programs, and influencer marketing strategy.
Business Track
Validate new products and content ideas before investing time and money.
Business Track
6
Specialization
Choose a specialization stream to complement your business skills.
21 credits
Core
Build a loyal community. Discord/Telegram management, engagement, and reducing churn.
Core
Competitive analysis, moats, diversification, and long-term strategic planning.
Core
Design landing pages, sales funnels, and user experiences that convert.
Core
Choose Any Specialization Stream (3 courses)

The Business program lets you choose any specialization stream. Pick the one that complements your business model.

Podcasting, ASMR, and sound design.
YouTube, streaming, and short-form video.
Erotica, newsletters, and ghostwriting.
Platform building, AI tools, and e-commerce.
7
Leadership & Teaching
Build a team and give back to the community.
18 credits
Core
Teach business skills to newer creators. Coaching, consulting, and paid mentorship.
Core
Hiring, managing, and leading a team. VA management, contractor relationships, and delegation.
Core
Ethics in business, fair pay, and advocating for creator rights in the industry.
Core
Investment strategy, passive income, real estate, and building wealth beyond content.
Core
Electives (Pick 2)
Start and run a talent management agency or production studio.
Recommended
Create and sell educational content. Course design, pricing, and delivery.
Recommended
Protect your business. IP strategy, licensing deals, and content ownership.
Recommended
Support peers through business challenges, burnout, and career transitions.
Wellness
8
Capstone
Launch (or scale) your creator business. For real.
12 credits
The ultimate test. Launch or scale your business with documented revenue, a complete brand, and a 12-month plan.
Capstone
Compile your business metrics, case studies, and growth story into a professional presentation.
Capstone
PROJ-452Industry Practicum3 cr
Consult for a real business or mentor a newer creator through their business launch.
Capstone