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Video Production Program

🎬 Video Production

From picking up a camera to running a full video production operation. Filming, lighting, editing, YouTube, live streaming, short-form content, and solo production techniques.

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1
Foundations
Figure out who you are and what you're building.
21 credits
Core (Required)
Your starting point. Explore content formats, find your niche, and create your first pieces of content.
Core
Color theory, typography, layout, and visual hierarchy for content creators.
Core
Write clearly for the internet. Headlines, hooks, calls to action, and platform-specific formats.
Core
Build your creator identity. Define your voice, visual brand, and persona strategy.
Core
Essential software and tools every content creator needs to know.
Core
Mental health basics for creators. Boundaries, burnout prevention, and sustainable work habits.
Wellness
Recommended Elective
Your camera, your angles, your shots. Fundamentals of framing, exposure, and capturing usable footage.
Recommended
2
Building Skills
Start filming, lighting, and recording audio for video.
24 credits
Core (Required)
Structure, pacing, dialogue, and formatting for scripts across media types.
Prereq: WRIT-103
Core
Create thumbnails, covers, and branded graphics that drive clicks.
Prereq: DSGN-110
Core
WordPress, website builders, and content organization at scale.
Core
Communication, time management, client relations, and professional conduct.
Core
Managing emotional boundaries with clients, fans, and audiences.
Wellness
Video Track Electives (Pick 3)
Natural light, ring lights, three-point setups, and making any space look good on camera.
Prereq: FILM-101
Video Track
FILM-103Audio for Video3 cr
Capture clean audio for your videos. Lav mics, shotgun mics, and syncing audio in post.
Prereq: FILM-101
Video Track
Equipment selection, room setup, and building a functional studio space on any budget.
Video Track
3
Growing Your Presence
Build an audience and start publishing video content.
24 credits
Core
Complex narrative structures, multi-episode arcs, and advanced dialogue techniques.
Core
Search engine optimization, content strategy, and organic audience building.
Core
Create platform-native content for Instagram, TikTok, Twitter, and beyond.
Core
HLTH-301Stigma Navigation3 cr
Handling stigma, privacy strategies, and professional identity management.
Wellness
Video Track
Film yourself professionally. Tripod work, remote triggers, composition for one-person shoots.
Prereq: FILM-101
Video Track
Cut, trim, color grade, and export. Hands-on editing with free professional tools.
Prereq: FILM-101
Video Track
Shoot quality video anywhere. Travel kits, hotel setups, and mobile production.
Video Track
Platform-specific strategies for cam sites. Setup, audience engagement, and income optimization.
Elective
4
Monetization & Business
Turn your video content into a real business.
24 credits
Core
Revenue models, pricing strategies, and building multiple income streams.
Core
Taxes, bookkeeping, contracts, and running a legitimate business.
Core
Advanced SEO, content calendars, and strategic content planning.
Core
Paid advertising, retargeting, and advanced marketing techniques.
Core
Advanced professional skills: negotiation, contracts, client relationships.
Core
Managing irregular income and building financial resilience.
Wellness
Video Track
Maximize fan platform revenue. Pricing, promotion, PPV strategy, and subscriber retention.
Video Track
Create, price, and sell video clips on major clip platforms.
Video Track
5
Advanced Production
Level up your cinematography and editing.
24 credits
Core
Scheduling, batching, productivity systems for one-person operations.
Core
Sustaining a creator career for years. Avoiding burnout and evolving.
Wellness
Video Track
Advanced camera techniques, composition, movement, and cinematic storytelling.
Prereq: FILM-201
Video Track
Self-direction techniques, performance coaching, and one-person production mastery.
Prereq: FILM-301
Video Track
Professional-quality video from a phone. Stabilization, apps, and mobile editing workflows.
Prereq: FILM-201
Video Track
Advanced editing workflows, color grading, effects, and efficiency techniques.
Video Track
Create scroll-stopping thumbnails and edit short-form videos for maximum engagement.
Video Track
6
Video Specialization
Go deep: YouTube, live streaming, and short-form.
21 credits
Core
Build and nurture a loyal audience. Community management and retention strategies.
Core
Growth strategies, competitive positioning, and long-term business planning.
Core
Data-driven decisions. A/B testing, analytics, and optimizing performance.
Core
Video Specialization
YouTube algorithm, channel strategy, monetization, and growing a sustainable video channel.
Prereq: FILM-301, MKTG-406
Specialization
OBS setup, multi-camera streaming, audience interaction, and monetizing live content.
Prereq: FILM-301
Specialization
Algorithm hacking, hooks, trends, and building an audience through short-form platforms.
Prereq: FILM-301, EDIT-302
Specialization
7
Leadership & Teaching
Give back and level up others.
18 credits
Core
How to teach what you know. Mentoring newer creators and building teaching skills.
Core
Hiring editors, VAs, and collaborators. Managing a small creative team.
Core
Ethics in content creation, advocacy for creator rights, and industry responsibility.
Core
Diversified revenue, investments, and building wealth beyond content.
Core
Electives (Pick 2)
Design and deliver your own workshops and educational content.
Recommended
Protect your work. Copyright, licensing, DMCA takedowns, and content ownership.
Recommended
8
Capstone
Launch your video production business. For real.
12 credits
Put it all together. Launch your video production business with a polished brand, active revenue, and a 12-month plan.
Capstone
Compile your best video work into a professional reel and portfolio.
Capstone
PROJ-452Industry Practicum3 cr
Complete real client work or mentor a newer creator in video production.
Capstone